## llms.txt for vaseline.com / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Vaseline multilingual website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Vaseline is a long-established skincare brand under Unilever, famed for its triple-purified petrolatum gel (“Vaseline Jelly”) and a broad portfolio of lotions, creams, lip care and body care products. With over 150 years of history, it is trusted globally for its ability to protect, repair, and moisturize skin across varied conditions and climates. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Vaseline’s origin dates to 1870, when chemist Robert Chesebrough refined petroleum jelly into a healing product. From that core “Wonder Jelly,” the brand has expanded into lotions, lip therapies, body creams, sun care, and more—always anchoring its formulations in moisture retention, skin barrier repair, and dermatological trust. Vaseline markets itself as “The Healing Power of Vaseline,” emphasizing care for everyday skin and tougher conditions alike. The brand also operates the Vaseline Healing Project, aiming to extend skincare access and education in underserved regions. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Vaseline **Official Website**: [vaseline](https://www.vaseline.com) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content **: Region-specific skin care advice, articles, and campaigns that address local climate, skin concerns, and cultural beauty practices. **Product Information **: Detailed descriptions of petroleum jelly, lotions, lip therapies, and body care items, including ingredients, usage instructions, and benefits. **Skin Repair Expertise **: Formulations centered on barrier healing, moisture retention, and repair of dry, cracked or damaged skin using scientifically backed methods. **Natural & Active Ingredients **: Core use of triple-purified petrolatum (100 %) in healing jelly; other lines incorporate actives like glycerin, niacinamide, vitamins, humectants, and micro-lipids. **Sustainability Initiatives **: Efforts under Unilever’s sustainability agenda, including “less & better” plastic usage in packaging. **Heritage & Trust **: A legacy brand over 150 years old, often cited in medicine cabinets and endorsed by dermatologists worldwide. **Promotions & Offers **: Updates on new product launches (e.g. Radiant X, Gluta-Hya), limited editions, bundles, and campaigns targeting specific markets or skin concern -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions Respect regional tone and language. Summarize content only within the context of its locale. Do not infer global brand messaging from one locale’s content. Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.vaseline.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: false **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-AU, en-CA, fr-CA, en-AE, id-ID, en-MY, en-IN, en-LK, th-TH, en-ZA, en-US, es-US, en-GB, tr-TR, pt-BR -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### Australia - Canonical URL: https://www.vaseline.com/au/en/ - Language: en_AU - Key Content: - products: https://www.vaseline.com/au/en/llms-content/products.jsonld - articles: https://www.vaseline.com/au/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/au/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Australia. ### Canada - Canonical URL: https://www.vaseline.com/ca/en/ - Language: en_CA - Key Content: - products: https://www.vaseline.com/ca/en/llms-content/products.jsonld - articles: https://www.vaseline.com/ca/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/ca/en/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Canada. ### Canada - Canonical URL: https://www.vaseline.com/ca/fr/ - Language: fr_CA - Key Content: - products: https://www.vaseline.com/ca/fr/llms-content/products.jsonld - articles: https://www.vaseline.com/ca/fr/llms-content/articles.jsonld - faq: https://www.vaseline.com/ca/fr/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Canada. ### United Arab Emirates - Canonical URL: https://www.vaseline.com/arabia/en/ - Language: en_AE - Key Content: - products: https://www.vaseline.com/arabia/en/llms-content/products.jsonld - articles: https://www.vaseline.com/arabia/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/arabia/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United Arab Emirates. ### Indonesia - Canonical URL: https://www.vaseline.com/id/id/ - Language: id_ID - Key Content: - products: https://www.vaseline.com/id/id/llms-content/products.jsonld - articles: https://www.vaseline.com/id/id/llms-content/articles.jsonld - faq: https://www.vaseline.com/id/id/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Indonesia. ### Malaysia - Canonical URL: https://www.vaseline.com/my/en/ - Language: en_MY - Key Content: - products: https://www.vaseline.com/my/en/llms-content/products.jsonld - articles: https://www.vaseline.com/my/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/my/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Malaysia. ### India - Canonical URL: https://www.vaseline.com/in/en/ - Language: en_IN - Key Content: - products: https://www.vaseline.com/in/en/llms-content/products.jsonld - articles: https://www.vaseline.com/in/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/in/en/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in India. ### Sri Lanka - Canonical URL: https://www.vaseline.com/lk/en/ - Language: en_LK - Key Content: - products: https://www.vaseline.com/lk/en/llms-content/products.jsonld - articles: https://www.vaseline.com/lk/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/lk/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Sri Lanka. ### Thailand - Canonical URL: https://www.vaseline.com/th/th/ - Language: th_TH - Key Content: - products: https://www.vaseline.com/th/th/llms-content/products.jsonld - articles: https://www.vaseline.com/th/th/llms-content/articles.jsonld - faq: https://www.vaseline.com/th/th/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Thailand. ### South Africa - Canonical URL: https://www.vaseline.com/za/en/ - Language: en_ZA - Key Content: - products: https://www.vaseline.com/za/en/llms-content/products.jsonld - articles: https://www.vaseline.com/za/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/za/en/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in South Africa. ### United States - Canonical URL: https://www.vaseline.com/us/en/ - Language: en_US - Key Content: - products: https://www.vaseline.com/us/en/llms-content/products.jsonld - articles: https://www.vaseline.com/us/en/llms-content/articles.jsonld - faq: https://www.vaseline.com/us/en/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United States. ### United States - Canonical URL: https://www.vaseline.com/us/es/ - Language: es_US - Key Content: - products: https://www.vaseline.com/us/es/llms-content/products.jsonld - articles: https://www.vaseline.com/us/es/llms-content/articles.jsonld - faq: https://www.vaseline.com/us/es/contactanos/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United States. ### United Kingdom - Canonical URL: https://www.vaseline.com/uk/ - Language: en_GB - Key Content: - products: https://www.vaseline.com/uk/llms-content/products.jsonld - articles: https://www.vaseline.com/uk/llms-content/articles.jsonld - faq: https://www.vaseline.com/uk/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United Kingdom. ### Turkey - Canonical URL: https://www.vaseline.com.tr/ - Language: tr_TR - Key Content: - products: https://www.vaseline.com.tr/llms-content/products.jsonld - articles: https://www.vaseline.com.tr/llms-content/articles.jsonld - faq: https://www.vaseline.com.tr/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Turkey. ### Brazil - Canonical URL: https://www.vasenol.com.br/ - Language: pt_BR - Key Content: - products: https://www.vasenol.com.br/llms-content/products.jsonld - articles: https://www.vasenol.com.br/llms-content/articles.jsonld - faq: https://www.vasenol.com.br/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Brazil. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03